With new offerings and an ever changing industry landscape our Mack client was in need of a new way to tell their product story. After some discussions with the client and having faced this situation before we knew that customer solutions could, and often do, cross product offerings. So rather than take the traditional product brochure approach we designed a system that placed the focus on vocation. By leading with vocation we were able to show customers all of the Mack Truck offerings tailored to their specific application.
Agency: VSA Partners