Ricoh Theta

When Ricoh Imaging conducted a focus group in support of their newest offering in the 360 degree photography market, the new Ricoh Theta, participants were offered one of two things for their time… $150.00 or their very own Ricoh Theta. A man named Jake was the only participant that day to choose the new technology, so when it came time to officially announce the release of the Theta, we shared a peek into "Jakes World".

Agency: SG360
Production: Milkbox NY